Feb 11
25

Don’t Go Broke Trying to Build an Online Business

Spending the Big Bucks

Are you a serial IM product buyer? Are you depleting your checking account as you search for the ideal internet money plan? Do you have a habit of buying everything you can, hoping to find the one last piece of your profit puzzle?

You’re not the only one convinced that the only way to make money involves spending it in copious quantities. Countless people find themselves buying the latest and greatest new systems.

And that’s totally understandable. It’s perfectly reasonable to purchase new products and information to refine your already-successful business. It’s sane and sensible to invest in new strategy guides to stay abreast of changes in the industry and to get your hands on innovative ideas. Spending that money when you’re struggling is a different story.

There’s a big difference between the person who’s staying on the cutting edge of new developments and the person who’s spending like a madman in hopes of finding a magical solution that will turn things around.

You want to be the smart investor. You don’t want to be the person who’s spent $40,000 on IM products and still isn’t making regular sales.

The Right Kind of Purchase

How can you avoid dumping too much cash into things you don’t really need? The first step is creating a bedrock foundation for your IM business. If you look at the core of Internet marketing, it’s really rather simple.

You need a product to sell. You need to have a strategy to sell that product. You need to secure traffic to the website you’ll be using to generate sales.

That’s really all there is to it. All of what you do needs to relate directly to one or more of those core basics.

So, you must work to create a strong presence on all three of those fronts. Everything you buy should support your efforts to work on one of those three factors.

You need to build a solid foundation that will allow you to start making money online free before you begin worrying about the details. Once you have the basics in place, you’re going to start making money. Then, you can pay for those new products with house money instead of digging a hole for yourself.

Building a Smart Foundation

You don’t need to spend big money to build a profitable foundation. This is what you need to do.

  • Learn how Internet marketing works on a holistic, big picture level. You need to hear, straight from the proverbial horse’s mouth, how things fit together and what really works.
  • Make traffic a top priority. Traffic is, as noted, one of the core elements to a successful online business. It’s also the most important one you’ll address. Without traffic, you can’t determine if your product is interesting or if you’re sales strategy is working.| Absent traffic, you can’t determine if you have the right product or a workable sales strategy. You need as much traffic as you can get–and you need it quickly.
  • Discover a continuing source of support and guidance. A good ebook can be helpful. Instructional videos can really help. However, developing a real relationship with a successful mentor is much more valuable than any ebook or video series. You can become more efficient and successful when you’re on the receiving end of expert advice.
  • Minimize your exposure. Find a way to accomplish those objectives without putting yourself at risk of substantial loss. Find opportunities to get the essentials at bargain prices. Find a small business coaching opportunity that doesn’t require a fat up-front commitment and that doesn’t lock you into a multi-month contract.

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Feb 11
23

How and why to build an email list

If you’ve heard it once, you’ve heard it a million times. The big money is in online list building. List marketing is probably the most powerful way to create a profitable home based business. You must learn how to build a list in order to reach your potential.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You can create opportunities for multiple exposure by adding an individual to your list.

People are also more likely to buy from those with whom the feel a trusting connection. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze pages has only one purpose. It should persuade the reader to become part of your list. Everything else is irrelevant.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. This time-tested strategy can substantially boost your bottom line.

A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are certain squeeze page strategies that produce the best results. You should adopt those winning strategies. As such, you’ll want to rely on these three strategies.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, the squeeze page should feature a powerful, brief message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. You should choose every word with that goal in mind.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it crystal clear that there’s a real value in becoming a part of your list.

Summary

If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! You’ll be able to build trust and credibility with your subscribers. You’ll also be able to put your message in front of subscribers repeatedly.

You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn’t an accident. It’s true – the money is in the list!

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Feb 11
21

Get indexed, get ranked, get traffic

It’s undeniable that the one thing you need to succeed in your online business is traffic. And free traffic beats everything else. So where do we get free traffic? Google and other search engines.

How do we get free traffic from Google?

The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter the words you’re interested in. And click one of the links that shows up. That website owner has just enjoyed the benefit of free traffic. We will be discussing here how to get website traffic to you for free.

Most people only click results from the first couple pages. The truth is that this first page of results receives nearly all the clicks. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

This means that to get any real traffic you need to be on the first page in Google. And that means you need to be “ranked” in the top 10 by Google. Which brings up..

What is SEO?

Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. It’s a complex formula that only people working for Google know exactly. But there are several things that we know for sure.

Getting indexed

First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

To get indexed, you have to help Google find your site. Getting a link from another site will accomplish this easily. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

A couple of great places to do this are in your Twitter or Facebook profiles. These sites are very popular so Google indexes them multiple times a day. So your new link will get indexed very quickly.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.

The 3 factors in getting ranked:

  • Content
  • Links
  • Activity

Optimized content

This is the SEO you do on your site itself. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Each of these plays a roles in Google determination about your site.

Link juice

The second factor is your linking. The links coming in and the links going out are included in this. You want to make sure you have more inbound links than outbound links. So the number of inbound links is important.

A very easy way to get a lot of links to your site is through article marketing. To accomplish this you start by writing an article that targets the keywords you’re after. Then you have to create multiple versions of this articles. Because you’re going to post a unique copy of it to lots of different websites. The more sites you can do this for, the more links you’ll get back.

Getting activity

And lastly, it’s seems clear that Google expects important pages to be actively updated. Static pages that just sit may rank at first, but will fall off over time. Google expects you to be updating your site regularly. One way to keep adding new content it through RSS feeds.

Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. This means you need to get real live people to your site, as well. One simple method for doing this is to use forums.

Create profiles on lots of forums about your site’s topic. Visit often and make posts. And link back to yourself in your signature file. This will get your more inbound links. And it gets people to visit the site you link to.

Conclusion

All of the above is important. Unfortunately, rewriting your articles again and again. Creating profiles on a ton of forums. And visiting all the sites to post up your comments and articles takes a really long time. And you’re already too busy, so you mostly likely will never do any of it.

Fortunately, you can get rank builder software to do all the grunt work for you. So, use your time wisely and automated to tedious tasks. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.

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Feb 11
19

Affiliate Marketing Revised

You’re dead wrong if you think you know anything about being an affiliate. Everything you’ve been taught is simply out of date. And if you don’t change your tactics, you cannot survive.

The big lie

You’ve been told it’s easy to get started as an affiliate. Well, that’s true . . . to a point It is the easiest business you can possibly start. But starting your own business is really hard, so it’s all relative.

The cold hard truth

To top it off you’ve been given false information. You’re told to pick one of more products to promote. Next to look for easy keywords to target. Then to use keyword-based advertising to send visitors to the product. And just enjoy the commissions. But this just won’t work!

Keywords are dead

This method worked a couple years ago. But it’s just too competitive to use keywords now. So, throw it all away.

A better way

There is a light at the end of the tunnel. Follow this method and win again…

  • Get into CPA marketing
  • Instead of researching keywords, research demographics
  • Market on display networks

Start using CPA marketing

CPA means Cost Per Action. It’s far superior to product promotion. Because you don’t have to get people to spend money. Your commission is generated when they complete an “action”. Like completing a survey. And getting them to do this is so much easier.

Utilize demographics data

Don’t waste time researching keywords (see below). Invest your research time into demographics. First, select the CPA offer you want to promote. Next, you go to Quantcast.com. And discover the exact demographics of your ideal prospect.

Market on display networks

Now you have your offer and your demographics. You can advertise directly to them on display networks. Using image ads. And there was no keyword research required. And you’ll save a fortune. Keyword ads are expensive, but image ads are still cheap.

Summary

This is a great way to make money fast. Because it’s free to get started in CPA. Image ads are cheap. Display networks let you do demographics targeting. And getting them to take an action is much easier than making a sale.

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Feb 11
17

7 reasons why you MUST have your own info product

Answer this question: What is the number one reason people get online everyday? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! Why should you care? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And when done correctly, you can get paid for it, too!

Info marketing explained

First of all, an info business is the least complex business possible. You create a product that provides information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?

But how does it all work?

We’ve established that it’s a simple concept. In order to be successful people need to want the information you’re providing. So you’ll need to find out what info is valuable. How can you find out what people want?

A super simple trick is to just to check “answer” sites. Visit answers.yahoo.com or similar sites and look at the questions being asked there. You’re looking for popular questions or common themes. Something that most people don’t already know. And solve the problem for them by writing an info product on it.

Think about this:

Don’t worry! Info product creation is easy… Consider this: An ebook is nothing more than a collection of articles. Writing a whole ebook can be overwhelming. Just try to write one or two articles a day. And when you have a collection, expand and embellish them and combine them into a single ebook.

So, what’s so great about ebooks? Funny you should ask . . . Here are 7 reasons for you:

1. Ease

An info product business runs on auto-pilot. There is almost no support. Which means there nothing for you to actually *do*. It’s like having an automated cash machine.

You don’t have any inventory. You don’t have to ship anything. It’s all delivered online.

2. Repurposing

Once you have a few info products created. You can put together bigger more expensive information products. It’s very easy to package multiple ebooks together as one new one. And your new product will be able to carry a much higher sticker price. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.

3. Resale rights

You can grant other people resell rights to your own products. Recently, resell rights have become extremely popular, because it’s much easier to get the resell right than to make your own product. And what’s more you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Take parts of your info product and turn it into a email training series. And build an email list that you can sell other products to.

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. You can make these low cost or even free. Either way, you win because you’re feeding your funnel. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Affiliate, you say? Yes!

6. Affiliates

This is a real power strategy. When you own your own products. Other people can become your affiliates. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You can’t do this unless you have your own product.

7. Joint Ventures

I’ve saved the best for last. The number one way to launch your success is through joint ventures. So, I’d say this is the most important reason to have you own products. Without your own products, you can’t do JVs.

Summing it up

If you can’t see the power of info product marketing, then you haven’t been paying attention. With your own info product you can write your own ticket. Because you’re 100% in control. So, decide to just start:

  • Go to answers.yahoo.com
  • Find out what people need to know
  • Start providing information

Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.

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Feb 11
15

Using Web Audio for Success

It would be hard to argue against the fact that adding audio to a website increases your overall results. If you don’t have audio in your arsenal, you’re missing out. It will boost your opt-in rate. And your sales.

Why does it work?

It’s not hard to figure out. Audio breaks the silence of the web. It adds a human touch to your site. And adds the feel of a real live person. In short, it makes your site come alive. And this aliveness creates more interaction with your visitors.

The benefits of audio

There are actually two profit boosts from using audio. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. You see, you’ll be able to skip the expensive copywriter. Just record some audio and add it to your site. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.

And you will increase your subscriber opt-in rate. Most people need to be led by the hand. So you make an audio recording that says: Put your email and name into the form and submit. Just this one simple thing will boost opt-ins up to 315%!

Some ways to use audio

Put a welcome message that plays automatically on your site, A warm welcome can be the deciding factor. Your welcome message could make them stay when they would normally leave.

Step-by-step instructions. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. Use this to lead them through the ordering process, as well.

Get testimonials for your services and products. A written testimonial is good. But what’s even better are audio testimonials. You can just make up written one and people know that. Audio adds a level of higher believability. And that increases your results.

Sneaky tick

Did you ever think of making a product just by recording some audio? This is by far the easiest content to produce. And your customers will be very happy with the product. The great thing about audio products is people can take them with them on the go. And once you record the audio, you can pay someone to transcribe it for you. This much easier than writing the eBook yourself!

Is adding audio hard?

It’s actually really easy. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The software records the audio, creates the button code, etc. Just paste the code you copy from the software. So don’t let this stop you.

Summing it up

Let’s take another look at the benefits. Setting up some web audio will do wonders for all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can use it to create products and sales letters quickly. You’ll be one of the few you use these strategies. But you’ll save a lot of time and money. Start using it today and you’ll be glad you did.

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Feb 11
13

Sneaky Affiliate Tricks

Yes affiliate marketing rocks, but it’s really hard to get started. The reason is because there is a lot of competition. The challenge is to try and outdo other affiliates and think of ways to do a better job promoting. It’s also hard to figure out what to do because there’s a lot of information out there. But here’s one tip that almost no one is talking about.

Affiliate videos

The power of video is undeniable. The reason it’s so pervasive is because everyone loves it. It’s so much easier to keep people’s attention with video. So using it in your affiliate promotions is a no-brainer!

Here are a few ideas for creating affiliate videos:

  • Record your testimonial
  • Record a walk-through
  • Record the order process
  • Do a preview video

Record your testimonial

This is probably the easiest of all. Simply turn on your recorder and talk. Don’t worry about quality. Seeing a real person on the other end helps your viewers make a buying decision. And honestly, if you mess up it just makes it seem more authentic. So serious, just turn on the camera and talk. And if you don’t want to show your face, use one of the next ideas.

Record a walk-through

This is a great way to promote something without selling it. Make this more like a tutorial helping them use the product. And while they watch you use it, they think, “I should buy that.” If the product is useful, watching the tutorial makes them want to buy it. So pick some really helpful aspect of the product and show how to use that.

Record the order process

This one is killer! Record yourself placing an order. There is nothing more motivating than watching someone buy something live. First of all it’s what’s called “social proof”. Once they see you doing it, they feel more secure. It also build your viewers trust. People believe you’re giving them good advice if you take that advice yourself. And don’t forget about the need to “keep up with the Joneses”. People want what they see you getting. To really cap this one off, end your video with: If you want to see the inside, you’ll have to order it yourself.

Sneak peak

Here’s an easy way to show the value of the product. What you do is record a tour of the back end. And show them everything they get by ordering. This one also helps to remove the skepticism. It’s much easier to trust they’re getting something if they actually seen it.

It’s easy!

No special skills are required. Anyone can create stunning videos with some easy-to-use software. The software really does all the work So please don’t let technical worries slow you down. Just focus on the benefits:

  • Increase sales You will increase your affiliate sales when you start using videos. People like video, so start using it.
  • Lower refund rates You’ll lose less of the commission your earn. Your customers will know what they’re getting into ahead of time. So they’ll be less likely to refund.
  • Beat your competition! This is a really easy thing to do. But pretty much no one does it. So, you’ll be way ahead of the crowd.

So get serious about your affiliate business and add video in now. It’s your profit that’s affected by not taking action.

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Feb 11
11

Email List Building Strategies

If you’re going to be successful in internet marketing, you need to build a list. It’s the number one key to opening the success floodgates. Because you can market to your list whenever you want. Just push a button and print money – literally.

OK, but how?

There are 3 factors in list building you need to consider:

  • Your Opt-in Page
  • The Bribe
  • Your Confirmation Page

The Squeeze Page – The squeeze page is the first thing your visitor is going to see. This page is the one that asks them for their email. This page needs to look professional. It’s also got to be free from distractions. You’ve also got to make a strong “close”.

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. You opt-in rates will take a dramatic nose dive without it. The funny thing is that people just don’t know what to do unless you tell them.

If you want to add some extra juice to your opt-in page add a compelling video to the page. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. And you can have the video just tell them to fill in your form after it’s done playing.

It’s OK, if you’ve never made a video before. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that include video squeeze pages.

The Incentive – The next thing you need is an incentive to subscribe to your list. People won’t give you their email for nothing. Most people are very protective of their email address. So you have to give them a good reason to do it.

You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And something from which they can derive a benefit. It could be:

  • An eBook
  • Some useful software
  • A video
  • An email series

It all boils down to content. And make it both helpful and informative. And nothing sells like “free”. If you make it good enough, they will give you their email in exchange.

If you’re worried about creating this content, don’t be. You can just pay someone else to make it for you. You just pick the topic and they create the training. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. And whole thing will only cost a hundred and fifty buck.

There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. And second, it needs to make you money. The easiest way to do this is to market affiliate products in the emails. Affiliate products are easy because you don’t have to do anything at all. And make money right away from your list.

The Opt-in Success Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. It’s nice to give them some great content right away. Then they feel good about giving you their email address. And it helps you establish the relationship. It also makes them more likely to open your emails.

Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. And write it all yourself. Or have someone ghost write for you.

Final thoughts

Whether you decide to build your email funnel yourself. Or if you hire people to do this for you. Or go with a complete package. The important thing is that you build your own list starting now. Because once its built… You’re free to make money at the push of a button.

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Feb 11
9

Affiliate Business Tips

Why you must presell

The most important thing you can do to increase your affiliate commissions is to presell properly.

Before we begin, we need to first define what preselling is. There are two components to it – art & science. The goal is to get your reader prepped to make a purchase. Then sending them to the product sales page to make the purchase. When done correctly, your reader will not even notice.

Basically, you give them some content. And then refer them to the product website. In a second we’ll talk about how to do actually it. But before we do, you need to know why it’s so important. Here are a few benefits of preselling:

  • It builds trust – Readers who trust you are more likely to click your links. Which obviously means you’ll make more sales.
  • Preselling is disarming – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. This means they are more open to what you’re saying. And your intention is conveyed more easily.
  • It preps them to buy – Now they’re open to hearing what you’re telling them. And in turn, they’re open to other messages, as well. This includes the sales website you send them to! Sending them to the sales page in this state makes them more receptive to the actual pitch.
  • Your commissions go up – Now your reader arrives at the sales page in a buying mood. Open to the sales message and feeling safe. The only thing that can result is increased sales!
  • It boosts customer loyalty – People like to make their own buying decisions. Instead of feeling pressured or “sold”. And this makes them feel better about the product they purchased.
  • It boosts your profits – Satisfied customers are less like to refund. Which means you keep more of your affiliate commissions.

The need to presell is clear. You earn more commissions. Your customers are happier. Everybody wins!

How does it work?

You’ve learned the importance of preselling. And I hope you’re resolved to being preselling, too. You’re ready to learn how to do it properly. Like we talked about before, it’s an art. And it’s a science.

The art of preselling

First, you have to gain the trust of your reader, so they let their guard down. Honestly, the only way to do this is to provide real value in you content. Now, providing enough info to be useful, but still making them want more – that’s the art of it. The idea is that they want more and the sales page you send them to gives them more. Plus they’re not guarded, so they’re more open and likely to purchase the product.

Scientific preselling

There’s also a specific formula you need to follow.

First of all, it’s important HOW you present your information. You have to have your end in mind. Your end goal is to make a sale of the product you’re preselling. There are two ways to accomplish this with great content. First, you can provide useful but incomplete information. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. In either case, the product you’re referring them to solves the problem for them.

But you can’t link to your affiliate link. You have directly to the home page of the product. That’s because nobody likes to click on affiliate links. But, without your affiliate link, how do you get credit? Well, that’s part of the science of this whole process. You use the “covert cookie” strategy.

The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. People are used to clicking on hyperlinked words to get information they’re looking for. Plus, if you link on relevant words, it only makes sense to click on there.

Putting all of this together creates a powerful affiliate marketing formula for success.

Now for the bad news…

This process is not easy – at all! Let’s look at the skills required to pull it off: Great content. First and foremost, you have to be able to write a great article that provides valuable information. To do that you have to have enough information to be valuable and be able to present it in a useful way. Strategic writing. Yes, you must providing useful content. But, you also need to know how to present the information in a way that give value to the reader. And still leave them wanting more. Or make the information so overwhelming they realize they can’t do it on their own.

Choosing your products. After that you have to figure out which products you want to promote. If you can manage to get the article written well. All your efforts are wasted if you send your reader to the wrong sales letter.

Techy stuff. One of the keys to this system is using “covert cookies” for the tracking. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (But if you mess it up, your referrals won’t be tracked.)

Summary:

Now you know exactly how to presell effectively. Preselling properly will boost your affiliate profits up to 500%! The important thing is to use these techniques for everything you promote as an affiliate. Please don’t be lazy. The effort it takes is well worth the benefits…

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Feb 11
7

Traffic Generation Tips

If you’ve got traffic coming to your site, you’re 99% there. Obviously, this assumes you actually have a reason for wanting this traffic. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The most crucial aspect of this process is getting the visitors to your site.

Let’s talk about how to generate traffic…

These are the best and fastest ways to get free visitors coming to your site:

  • Web 2.0
  • Articles Directories
  • Video Sites

And here’s how to use each method…

Web 2.0 Sites

A Web 2.0 site gives its users the ability to interact with each other and create the site’s content together. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. By placing links to your websites in this content you’ve created, you get traffic from the site and search engine ranking for the keywords you choose. This is the hidden benefit of using Web 2.0 sites. Getting free web 2.0 traffic is a big topic that we’ll discuss more later. This is good overview of the reason to get into it, though.

Articles Sites

The natural next topic is article marketing. Article directories fall under the category of web 2.0 sites. Just like web 2.0 sites, article websites allow you to upload your own content – as articles. Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. But you also get the extra benefit of other users taking your article and putting it on their site. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. If you want to generate traffic from articles follow these steps:

  • Do your keyword research
  • Write specifically to target these keywords
  • Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.

Video

Our discussion would not be complete without talking about video. Just like article directories, video sharing sites also rely on user-generated content. And it carries all the same benefits of article marketing. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.

Here’s how to get free traffic using video…

  • Set up your YouTube account
  • Turn off all the modules in your account profile
  • Use the tags in your profile to enter the keywords you want to rank for
  • Make sure to include in your profile a link to your site
  • Add at least one video to your profile
  • For each video use your keywords in the tags, the descriptions and the title

In closing…

If you take action on the items listed here you’ll have free traffic in no time.

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